E100 has been funding charity programmes since its establishment. In order to continue the implementation of these programs, the "Novoye pokoleniye" Foundation was established in Belarus in 2013. The institution has become one of the largest non-profit organizations in the region carrying out charitable activities.
An important area of company's philanthropic activity is closely related to the road transport sector. Understanding the risks and complexity of the profession of a truck driver was the basis for creating a strategy to help drivers and their families who are in a difficult life situation.
Company's charitable activities also focus on financial assistance for children with cancer, orphans, single-parent families, large low-income families, disabled children and their families, gifted children and other groups in need.
E100's presence in many markets widens the possibilities to carry out charity work.
In order to combine all company's charity initiatives from different regions, the E100 Family project was created. It may be possible to show that business not only can, but must be socially responsible.